"Nostalgic Capital"- An Instrumenttocash In For an Entrepreneur

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Published Jun 30, 2017
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Volume 1, Issue 1 January-June 2017

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Dipes Maura

Abstract

The aim of this conceptual paper is first to identify why people would be interested in buying nostalgic products. This is completely an emotional buying for fondness of tangible or intangible products and is experienced only when people happily remember the good old times and is currently separated from those bygone golden eras of their lives. Secondly, this paper aims at understanding what constitutes nostalgic products and who could be the targeted customers. Why should anybody get excited over nostalgic products and define a condition which will induce a desire to buy such products? Thirdly, this article deals in detail with nostalgic asset creation and retaining it. Lastly, it opens a window of opportunity for the future entrepreneurs how to deal with nostalgic products. This article also provides a miniscule list of nostalgic items that the entrepreneurs can look into.

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How to Cite
Maura, D. . (2017). "Nostalgic Capital"- An Instrumenttocash In For an Entrepreneur. NLDIMSR Innovision Journal of Management Research, 52–62. Retrieved from https://nldinnovision.com/index.php/nldimsr/article/view/37

References

  1. William J Havlena, Susan L Holak (1991), "The good old days: Observations on nostalgia and its role in consumer behavior," advances in consumer research, volume 18.
  2. VladimirVukicevik,(http://bi.forbesing.com/cherylsnappconner/files/2014/01/Nostalgic-capital- map.png).
  3. Stacey Menzel Baker, Patricia F Kennedy (1994), "Death by Nostalgia": A diagnosis of context-specific cases", Advances in Consumer Research, Volume 21.
  4. Muskan Sharma, "Nostalgic Marketing - The Legend With Past". International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol 2, No 3, May-June (ISSN 2278-5973)