Digital Transformation of International Corporations: Professional Qualification Development

##plugins.themes.academic_pro.article.main##

Maksimtsev Igor Anatolyevich
Kostin Konstantin Borisovich

Abstract

The article substantiates the need for professional training of university teachers in the process of digital transformation of enterprises, which will accelerate this process and increase its efficiency by forming new competencies for both employees and consumers of goods and services of enterprises. The paper describes digitalization, notes the elements of which it consists, and provides the factors of its development in the conditions of modern uncertainty caused, among other things, by the pandemic. It also notes the dynamics of the global development of digitalization and highlights the main trends and problems. Based on the analysis of the digitalization index, the reserves for the growth of the effectiveness of Russia’s digital transformation associated with the increase in the digitalization of human capital are determined. The authors propose a model of digital transformation of the professional training of university teachers based on the factors of the external and internal environment, principles, necessary competencies, stages and results.

##plugins.themes.academic_pro.article.details##

How to Cite
Anatolyevich, M. I. ., & Borisovich, K. K. . (2023). Digital Transformation of International Corporations: Professional Qualification Development. NLDIMSR Innovision Journal of Management Research, 7(1), 1–12. https://doi.org/10.31794/NLDIMSR.7.1.2023.1-12

References

  1. • Bondarenko, N.A., & Urazova, E. A. (2021). Management of human reproduction capital in the conditions of innovative development [Upravlenie vosproizvodstvom chelovecheskogo kapitala v usloviyah innovacionnogo razvitiya]. (in Russian). Economics and Management National Economy, Bulletin of PNU. N, 1(60), 59-66.
  2. • Brierley, S. (2002). The advertising handbook (2nd, illustrated ed.). Routledge, p. 14.
  3. • Buzhinskaya, K. A., & Tsaruk, I. M. (2021). Development of e-commerce in the era of digitalization. [Rozvitok internet-torgivli v epohu cifrovizacii]. (in Ukrainian). Economics and Enterprise Management, Series Economics and entrepreneurship, 2(119), 27-31.
  4. • Consultant. (2019). Forecast of socio-economic development of the Russian Federation for the period up to 2024. Developed by the Ministry of Economic Development of Russia. [Prognoz sotsial’no-ekonomicheskogo razvitiya Rossiyskoy Federatsii na period do 2024 goda. Razrabotan Minekonomrazvitiya Rossii]. ConsultantPlus. (In Russian). Available from: https://www.consultant.ru/cons/cgi/online.cgi?req=doc&base=LAW&n=308166&dst=110555#1a0hNlT021Y3u7c02
  5. • Consultant. (2017). Decree of the Government of the Russian Federation dated 28.07.2017 No. 1632-r, Program Digital Economy of the Russian Federation, [Rasporyazhenie Pravitel’stva RF ot 28.07.2017 g. № 1632-r «Programma «Cifrovaya ekonomika Rossijskoj Federacii»] ConsultantPlus. (In Russian). Available from: http://www.consultant.ru/ document/cons_doc_LAW_221756/
  6. • Juliy, L. V., & Demchuk, L.V. (2015). Information systems and their role in the activities оf modern enterprises [Informacionnye sistemy i ih rol’ v deyatel’nosti sovremennyh predpriyatij]. Perspective economic and management issues. Collection of scientific articles. Scientific Journal Management Issues. Collection of Scientific Articles. Scientific Journal Economics and Finance, East West Association for Advanced Studies and Higher Education, (in Russian), 130 - 134.
  7. • Kadyurbekova, D. S. (2012). The essence and approaches to the study of human capital. [Sushchnost’ i podhody k izucheniyu chelovecheskogo kapitala]. (in Russian). Available from: https://articlekz.com/article/10754
  8. • Khabibullina, Z. R. (2021). The human capital of a creative worker [Chelovecheskij kapital kreativnogo rabotnika] Dissertation for the degree of Candidate of Economic Sciences, St. Petersburg. (in Russian). Available from: https://unecon.ru/ sites/default/files/disskhabibullinazr.pdf
  9. • Kommersant. (2019). Digital Education: Let no one remain superfluous [«Cifrovoe» obrazovanie: pust’ nikto ne ostanetsya lishnim]. (in Russian). Available from: https://www.kommersant.ru/doc/4171063
  10. • Kostin, K. B. (2018a). Foresight of the global digital trends. Strategic Management, 23(1), 11-19.
  11. • Kostin, K. B. (2018b). Value-based management as a catalyst for economic growth of global Russian companies. Innovation Management and Education Excellence through Vision 2020: Proceedings of the 31st International Business Information Management Association Conference (IBIMA), Milan, 25–26 of April 2018. – Milan: International Business Information Management Association; 1403-1418.
  12. • Kovchur, S. A. (2020). Formation of digital competencies of teachers in the context of the implementation of the professional development program. [Formirovanie cifrovyh kompetencij prepodavatelej v usloviyah realizacii programmy povysheniya kvalifikacii]. (in Russian). Available from: https://www.tsutmb.ru/nauka/internet-konferencii/2020/09112020_prepodavatel/ 6/Kovchur.pdf
  13. • Kulinich, M. B. (2019). Digital transformation of everyday business in today’s minds. [Cifrovaya transformaciya vitchiznyanih pidpriemstv v suchasnih umovah.] Ekonomika, administrinnya ta administruvannya. (in Ukrainian), 3(89), 8-15. Available from: https://doi.org/10.26642/ema-2019-3(89)-8-15
  14. • Ryleeva, A. S., & Stefanik, Yu. V. (2021). Model of formation of digital competence of teachers of an educational organization [Model’ formirovaniya cifrovoj kompetentnosti pedagogov obrazovatel’noj organizacii] MNKO. No. 2 (87). (in Russian). Available from: https://cyberleninka.ru/article/n/model-formirovaniya-tsifrovoy-kompetentnosti-pedagogov-obrazovatelnoy- organizatsii
  15. • Leadstartup. (2022). What is the cannibalization effect in retail, marketing and SEO optimization by examples? [CHto takoe effekt kannibalizacii ritejle, marketinge i SEO optimizacii na primerah] (in Russian). Available from: https://leadstartup. ru/db/cannibalization
  16. • Statista. (2020). Level of digitalization among business enterprises in Russia as of September 2020, by indicator. (in Russian). Available from: https://www-statista-com.ezproxy.unecon.ru/statistics/1034412/digitalization-among-businesses- russia-by-area/
  17. • Statista. (2022a). Average share of customer interactions that are digital before and during the COVID-19 pandemic, by region. Available from: https://www-statista-com.ezproxy.unecon.ru/statistics/1248804/share-of-customer-interactions- that-are-digital/
  18. • Statista. (2022b). Changes companies need to make for their business model to stay economically viable by 2023. Available from: https://www-statista-com.ezproxy.unecon.ru/statistics/1248716/companies-digital-business-model-changes/
  19. • Statista. (2022c). Priorities for IT technology initiatives in companies worldwide from 2020 to 2021. Available from: https://www-statista-com.ezproxy.unecon.ru/statistics/1106032/top-priorities-it-technology-initiatives/
  20. • Shinkaretskaya, G. G. (2019). Digitalization - the global trend of the world economy [Cifrovizaciya - global’nyj trend mirovoj ekonomiki] Education and Law. N 8. (in Russian). Available from: https://cyberleninka.ru/article/n/tsifrovizatsiya- globalnyy-trend-mirovoyekonomiki
  21. • Weform. (2018). The future of jobs report. Insight Report, World Economic Forum. Available from: https://www3.weforum. org/docs/WEF_Future_of_Jobs_2018.pdf
  22. • Zeer, E. F., Lomovtseva, N. V., & Tretyakova, V. S. (2020). Readiness of university teachers for online education: Digital competence, research experience [Gotovnost’ prepodavatelej vuza k onlajn-obrazovaniyu: cifrovaya kompetentnost’, opyt issledovaniya] Pedagogical education in Russia; 3. Available from: https://cyberleninka.ru/article/n/gotovnost-prepodavateley- vuzak-onlayn-obrazovaniyu-tsifrovaya-kompetentnost-opyt-issledovaniya