Modelling of Creative Advertising Impact on Social Media Members Acceptance of Sports Accessories

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Published Jun 1, 2022
https://doi.org/10.31794/NLDIMSR.6.1.2022.11-20
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Volume 6, Issue 1, January-June 2022

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R. Mallieswari
Ramaiah Institute of the Management, Bangalore – 560054, Karnataka
Debolina Gupta
Ramaiah Institute of the Management, Bangalore – 560054, Karnataka

Abstract

An advertisement is the promotion of a medium with the intent of promoting a service, product, or event and innovative advertising, indubitably, play a critical role at influencing consumer receipt of fast sports accessories. In direction to influence audiences further efficiently, the advertising industry is ever changing away from conventional media and toward digital media. The sports accessories industry is experiencing a boom. Quick accessories are in high demand because they are convenient and fit into consumers’ lifestyles. With Indian consumers’ changing lifestyles, more educated and affluent people are more likely to buy, especially at brands that are promoting sports accessories. Customers have a range of accessory patterns and brands to select from, in addition to the highly promoted by media and information technology visibility. Consequently, the purpose of this study is to look into the impact of creative ads on customer acceptance as well as the most important factors that affect customer acceptance. This research was carried out on a few selected sports accessories showrooms in Bangalore Shopping malls. The sampling techniques used in this analysis were convenience sampling. The survey questionnaire was used to collect data in this study. Descriptive and predictive approaches were used to analyse the data obtained. Descriptive analysis was used to assess the gender, age group, Occupation, and Income. The frequency is used to get the results. The influence of the independent and dependent variables, namely creative ads and social media members (consumer) acceptance, was determined using multiple linear reg ressions.

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How to Cite
Mallieswari, R., & Gupta, D. (2022). Modelling of Creative Advertising Impact on Social Media Members Acceptance of Sports Accessories. NLDIMSR Innovision Journal of Management Research, 6(1), 11–20. https://doi.org/10.31794/NLDIMSR.6.1.2022.11-20
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