Musings of an Apprentice: Business Thinking Meets Design Thinking to Create a Design-led Innovative Company

Abstract

Businesses realize that delivering an awe-inspiring customer experience is the digital era is no longer an option. The business imperative is the need to transform themselves to avoid losing existing and future customers to competition. However, to visualize the blueprint for success and become an “Experience Maker” and fine-tune offerings based on what customers expect, the business requires rethinking everything, though some of the ideas may seem overwhelming. To leverage the “experience wave,” the business aspiring to be “future-ready” need to focus on: connectedness, immediacy, relevancy and visual quality. This calls for the change in mindset of the senior leadership to realize the underlying reality of an experience business and their ability to empower employees across all levels to take timely decisions with real-time data for the value segments and elevate the perception of the company’s ecosystem. The article shares A the perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on today's often discussed “design thinking or building a design-led innovation culture,.” a must have skill in today’s digital and experience era.